ADRENALINE BAR & LOUNGE
THE HONG KONG JOCKEY CLUB
Hong Kong’s racing population is graying. There’s a need to rejuvenate the image of horse racing to make the sport appeal to young affluents.
The Tank is responsible for developing a distinctive young and trendy image for Happy Valley Racecourse’s new sports bar and lounge. Particularly, a new lifestyle concept – “the mid-week break” – is conceived to seduce the city’s young professionals to come party and race on Wednesday nights.
Interior design consultation
Collaterals (e.g. menus, press kit, gifts)