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ADRENALINE BAR & LOUNGE

THE HONG KONG JOCKEY CLUB

Hong Kong’s racing population is graying. There’s a need to rejuvenate the image of horse racing to make the sport appeal to young affluents.

The Tank is responsible for developing a distinctive young and trendy image for Happy Valley Racecourse’s new sports bar and lounge. Particularly, a new lifestyle concept – “the mid-week break” – is conceived to seduce the city’s young professionals to come party and race on Wednesday nights.

Deliverables:

  • Brand identity

  • Communication platform

  • Thematic ads

  • TV commercial

  • Interior design consultation

  • Collaterals (e.g. menus, press kit, gifts)

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