Hong Kong’s racing population is graying. There’s a need to rejuvenate the image of horse racing to make the sport appeal to young affluents.

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The Tank is responsible for developing a distinctive young and trendy image for Happy Valley Racecourse’s new sports bar and lounge. Particularly, a new lifestyle concept – “the mid-week break” – is conceived to seduce the city’s young professionals to come party and race on Wednesday nights.

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Deliverables:

• Brand identity

• Communication platform

• Thematic ads

• TV commercial

• Interior design consultation

• Collaterals (e.g. menus, press kit, gifts)