AIRPORT EXPRESS LINE
In order to build the brand preference and to communicate AEL as the fastest, smoothest and most reliable transit between the Airport and the City, we developed a punchy and fresh slogan to encapsulate the benefits derived from and AEL journey - Sure Thing (安啦！).
We also invited an up-coming singer to develop a music video which also appeal to the younger segment, featuring a song and the 3 storylines of an enjoyable journey of AEL.
Branding platform and tagline
Music video & TV commercials