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BRANDING CAMPAIGN

AIRPORT EXPRESS LINE

In order to build the brand preference and to communicate AEL as the fastest, smoothest and most reliable transit between the Airport and the City, we developed a punchy and fresh slogan to encapsulate the benefits derived from and AEL journey - Sure Thing (安啦!).

We also invited an up-coming singer to develop a music video which also appeal to the younger segment, featuring a song and the 3 storylines of an enjoyable journey of AEL.

Deliverables:

  • Branding platform and tagline

  • Music video & TV commercials

  • MTR publicities

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