AIRPORT EXPRESS LINE

In order to build the brand preference and to communicate AEL as the fastest, smoothest and most reliable transit between the Airport and the City, we developed a punchy and fresh slogan to encapsulate the benefits derived from and AEL journey - Sure Thing (安啦！).

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We also invited an up-coming singer to develop a music video which also appeal to the younger segment, featuring a song and the 3 storylines of an enjoyable journey of AEL.

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Deliverables:

• Branding platform and tagline

• Music video & TV commercials

• MTR publicities