Supplementary to the brand campaign, AEL would like to appeal particular to the younger segment via the mobile channel, by launching a mobile application to promote its core value and services of a hassle-free journey, in-town check-in as well as wi-fi services to the target segment. User can capture 3 x AEL iButterflies via the application with AR technology to win a discount for the AEL trip.

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Deliverables:​

• Campaign advertisement

• In-app butterfly design and content development