AsiaWorld-Expo was awarded as “Best International Venue” in the highly acclaimed EN Awards 2017, out-competed other five world-class finalists and marked the first time for Hong Kong to win this global award. To celebrate this achievement, we developed the communication platform "Make Hong Kong Shine" featuring people from various fields with HK origin to showcase their world-class success and spirit.

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Deliverables:

• Communication platform

• Thematic ads

• TV commercial