BANK OF EAST ASIA
The Bank of East Asia wishes to establish a distinctive brand image as a supporting brand to Hong Kong people, so as to strengthen the bonding with its customers and to vitalize the brand recall rate.
For that, we built a progressive and dynamic brand for BEA, one that is closer to customers' heart, and to launch the new branding platform "Extending Your Reach", positioning BEA as a forward-looking bank that is in tuned with times.
Communications strategy & positioning
Print series & branch materials
Engagement event (soup distribution)