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BRANDING CAMPAIGN
BANK OF EAST ASIA
The Bank of East Asia wishes to establish a distinctive brand image as a supporting brand to Hong Kong people, so as to strengthen the bonding with its customers and to vitalize the brand recall rate.
For that, we built a progressive and dynamic brand for BEA, one that is closer to customers' heart, and to launch the new branding platform "Extending Your Reach", positioning BEA as a forward-looking bank that is in tuned with times.
Deliverables:
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Communications strategy & positioning
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TV commercial
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Print series & branch materials
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Engagement event (soup distribution)
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