MOBILE BANKING

The mobile phone has become an indispensable lifestyle tool. Bank of East Asia’s comprehensive iPhone app provides a window to enhance the customers experience as well as the bank’s image.

We introduced the proposition “BEA extends your reach with banking at your fingertips” (東亞銀行流動理財 由你「指」導). Once again, this puts the customer at the centre.

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Deliverables:

• Communication platform

• TV commercial

• Print series & branch materials