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CANTON TOWER

BRAND IDENTITY

SHUN TAK HOLDINGS

At the time the Canton Tower was launched, it was the second tallest tower in the world. An extraordinary brand identity was therefore needed to project the global status and image it warranted.

Canton Tower is going to be the symbol of new Guangzhou, a city that has risen to become a showcase for modern China. As such, Canton Tower is truly Guangzhou’s pride and joy. We leveraged the iconic design of the tower and the Chinese character “广” to create a unique and distinctive brand.

Deliverables:

  • Logo design

  • Collateral and stationery design