top of page
RETAIL INDUSTRY PROMOTION
COMMERCE AND ECONOMIC DEVELOPMENT BUREAU
This campaign sets to rectify the misconception of the general public about the retail industry and to project a positive image of it, together with attracting workforce (in particular youngsters) to join the industry.
We adopted a two-pronged approach to address the objectives - i) Brand building exercise: to illustrate the diversity of the industry; ii) Prospects exercise: using testimonials in the industry to share their personal stories as proof of the prospects and opportunities offered by the industry.
Communication strategy and platform
Social media strategy
bottom of page