top of page
mtr2014_02
CM+ BRANDING
CM+
This year’s courtesy campaign centers around two different messages that seek to reinforce and change the behavior of the passengers – “Let others alight before boarding” and “Move a few more steps inside the compartment”, as it benefits all passengers and makes the train journeys more delightful.
To generate mass awareness and higher recall, local celebrity Wong Cho-lam is invited to be the spokesperson and unleashed his signatory imitation talents to play the role of Andy Lau & Dodo Cheng in the campaign.
Deliverables:
-
Communication platform
-
TV commercial
-
MTR publicities
bottom of page