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CM+ BRANDING

CM+

This year’s courtesy campaign centers around two different messages that seek to reinforce and change the behavior of the passengers – “Let others alight before boarding” and “Move a few more steps inside the compartment”, as it benefits all passengers and makes the train journeys more delightful.

 

To generate mass awareness and higher recall, local celebrity Wong Cho-lam is invited to be the spokesperson and unleashed his signatory imitation talents to play the role of Andy Lau & Dodo Cheng in the campaign.

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Deliverables:

  • Communication platform

  • TV commercial

  • MTR publicities