iSPS Marketing Campaign
An innovative “Integrated Speed and Position Supervision System” (iSPS) developed for Light Rail by MTR engineers, enabling real-time speed monitoring of Light Rail vehicles (LRV) and including other advanced features to further enhance the operational safety and efficiency of Light Rail services. To promote the application and arouse the purchase of other operators, MTR has planned to produce marketing materials, along with animated video production, eDM, and e-leaflet for their target audience.
To incorporate the features of iSPS system, we have developed the materials by using a simple and direct style, so as to harmonizing with the genuine illustration style to engage the ideas with the target audience.
Communications strategy & creative idea