Macau Light Rapid Transit (LRT) is the first-ever rapid transit system for Macau and will help to ease the congested traffic situations that a lot of Macau residents are now facing. Intrinsically linked to residents’ daily lives, our approach highlights the human interactions with Macau LRT and underscore the commitment in placing customers first. Riding on the word “輕” from it’s Chinese’s name, the mood and tone are cheerful and aspiring, very much simulating that of a pleasant journey to be had on the LRT.

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Deliverables:

• Communications platform 

• Mascot Design

• Branding video

• Education videos

• Print ad & OOH advertising

• Leaflet & Booklet Design

• In-station Publicities