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The Gateway Apartments are facing severe competition: great views with plush interior décor (Four Seasons), convenient location amidst convenient transportation network (Pacific Place Apartments, Shama), & multi-recreational facilities (health club, gym room, clubhouse & spa etc.).

For that we positioned the Gateway Apartments as the “Gateway” to a luxurious, stylish & pampered living (in-line with its brand personality, i.e. premium, sophisticated & sociable). Thus, giving it a proprietary proposition.

Key deliverables:

  • Thematic print series

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