HORSES ACROSS HK
THE HONG KONG JOCKEY CLUB
The Hong Kong International Races (HKIR) is an annual major event for HKJC. Our task is to turn this prestigious event into one that with broad appeal.
We strategically position the HKIR as not just another horse race, but a world-class sporting event that is of interest to all HK, with all-inclusive activities that go beyond betting. "Horses Across HK" is one of the ideas to achieve the goal with mass participation and significant results.
Ideation & implementation
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