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HONG KONG BIODIVERSITY FESTIVAL 2016

AGRICULTURE, FISHERIES & CONSERVATION DEPARTMENT

Since 2015, one of the major tasks of AFCD is to promote the biodiversity in Hong Kong as it is closely related to we people. In the second year of the HK Biodiversity Festival in 2016, we created the theme "Connecting with Nature" to call for public's awareness and interaction with the nature, thus getting to know more about the biodiversity in HK.

Our task it to turn this intimidating subject matter into a simple and direct one, with easy-to-digest, engaging and relevant contents for the audience. Light-heartedness and a distinctive personality are also key as we created the character Mr. B as brand ambassador and leveraged it at all touchpoints. We also fully leveraged on Facebook to reach the audience in a cost-effective manner and made the campaign social.

Deliverables:

  • Communication strategy and platform

  • Cross-channels promotion (print ad & OOH)

  • Facebook content strategy, creative and implementation

  • Opening event

  • Peripheral collaterals and souvenirs

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