© 2019 The Tank Limited. All Rights Reserved.

Show More
Show More
Show More

EQUESTRIAN OLYMPICS

THE HONG KONG JOCKEY CLUB

The first Olympic Games on Chinese soil with Hong Kong co-hosting the Equestrian Events in 2008. The Hong Kong Jockey Club, with its special contributions, wishes to gain full leverage to build a brand with high affinity amongst the public, to instill local pride, as well as promote Hong Kong to the world.

Focusing on key projects to establish corporate branding: torch Relay, city-wide communication & online campaign & the commissioning of the Olympic cauldron; to position the hosting of the Equestrian Events as actualization of transforming Hong Kong into a world class “Equine Capital”; utilizing online channels & youth appeal to engage the younger population segment.

Deliverables:

  • Brand strategy and positioning

  • Thematic brand ads

  • TV commercial

  • Cauldron design and production

  • Torch relay ceremony

Show More