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BEIJING OLYMPICS BRANDING CAMPAIGN

MANULIFE

Manulife, a Worldwide Partner Sponsors of the 2008 Beijing Olympic Games wants to build awareness of their sponsorship in a proprietary way that is relevant to brand’s core values.

We conveyed the shared value of the Games and Manulife, the brand, in a tagline - “Bringing Dreams To Life”.  And to depict that fulfillment of aspirations are for all people, we developed the campaign platform - “Real People, Real Dream”.

Deliverables:

  • Brand strategy and positioning

  • Thematic brand ads

  • TV commercial

  • Cauldron design and production

  • Torch relay ceremony

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