Manulife, a Worldwide Partner Sponsors of the 2008 Beijing Olympic Games wants to build awareness of their sponsorship in a proprietary way that is relevant to brand’s core values.

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We conveyed the shared value of the Games and Manulife, the brand, in a tagline - “Bringing Dreams To Life”.  And to depict that fulfillment of aspirations are for all people, we developed the campaign platform - “Real People, Real Dream”.

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Deliverables:

• Brand strategy and positioning

• Thematic brand ads

• TV commercial

• Cauldron design and production

• Torch relay ceremony