BEIJING OLYMPICS BRANDING CAMPAIGN
Manulife, a Worldwide Partner Sponsors of the 2008 Beijing Olympic Games wants to build awareness of their sponsorship in a proprietary way that is relevant to brand’s core values.
We conveyed the shared value of the Games and Manulife, the brand, in a tagline - “Bringing Dreams To Life”. And to depict that fulfillment of aspirations are for all people, we developed the campaign platform - “Real People, Real Dream”.
Brand strategy and positioning
Thematic brand ads
Cauldron design and production
Torch relay ceremony