MTR is one of the biggest public transport system in Hong Kong with daily patronage close to 5 millions. Yet, some ill-willed people take advantage of the crowded conditions in MTR to commit crimes. Therefore it is important to protect passengers by reminding them to stay alert while commuting on MTR to avoid being the next victim.
We adopted a more dramatised approach in our creative to arouse viewers' interest, with the illicit acts being performed by "the shadows" of the potential perpetrators.
4-sheet & 12-sheet poster