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BIRTHDAY PROMOTION

MTR CORPORATION

MTR launched a year-round Birthday Surprise Program with the aim to strengthen the bonding between itself and the passengers.

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Star power is leveraged as it is an effective mean to garner massive awareness in a short time span. A fun and energetic template is created to help set up the tone & manner and to maintain consistency for the year-long marketing program.

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Deliverables:​

  • MTR publicities

  • Photography

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