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BIRTHDAY PROMOTION

MTR CORPORATION

MTR launched a year-round Birthday Surprise Program with the aim to strengthen the bonding between itself and the passengers.

Star power is leveraged as it is an effective mean to garner massive awareness in a short time span. A fun and energetic template is created to help set up the tone & manner and to maintain consistency for the year-long marketing program.

Deliverables:​

  • MTR publicities

  • Photography

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