The majority of general public is still unaware of MU’s full-time programmes. This branding campaign is to rejuvenate the awareness and reinforce brand image through online and offline channels. Also, to help attract more prospective students.

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A direct and intrusive approach to illustrate that MUHK is offering an open highway to success for students from different domains. Its vibrant and playful illustrations help project a young and dynamic image for MUHK.

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Deliverables:​

• Thematic ads

• OOH publicities