The key challenge was to build the One Central Mall into a unique retail brand, to hype up the brand awareness & customer anticipation for the launch & to establish its positioning as Macau’s flagship mall.

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Leveraging on the mall’s Festive December grand opening, we created a fantasy setting to portray the unique shopping experience to be had with Macau’s “One and Only Flagship Mall”.

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Deliverables:​

• Brand strategy and positioning

• Launch print ads