SHUN TAK HOLDINGS & HONGKONG LAND
The key challenge was to build the One Central Mall into a unique retail brand, to hype up the brand awareness & customer anticipation for the launch & to establish its positioning as Macau’s flagship mall.
Leveraging on the mall’s Festive December grand opening, we created a fantasy setting to portray the unique shopping experience to be had with Macau’s “One and Only Flagship Mall”.
Brand strategy and positioning
Launch print ads