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ONE CENTRAL RESIDENCES

SHUN TAK HOLDINGS & HONGKONG LAND

Consumers are becoming bored and skeptical with over-the-top claims of properties sales campaigns at the time. We are vested with coming up with a unique and real positioning to differentiate this project and to strike a cord with both local and overseas target audience.

The property’s USP is “PRIME”…smack in the center of the Macau peninsular with the most to offer: ultra convenience, superlative views, the best action, a luxury mall, a boutique hotel etc. The complex was positioned with the residences and the shopping mall as ONE entity and as the HEART of Macau.

Deliverables:

  • Naming and brand identity

  • Brand strategy and positioning

  • Teaser and launch ad

  • Sales brochure & collaterals

  • TV commercial

  • Sales office decoration

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