ONE CENTRAL RESIDENCES
SHUN TAK HOLDINGS & HONGKONG LAND
Consumers are becoming bored and skeptical with over-the-top claims of properties sales campaigns at the time. We are vested with coming up with a unique and real positioning to differentiate this project and to strike a cord with both local and overseas target audience.
The property’s USP is “PRIME”…smack in the center of the Macau peninsular with the most to offer: ultra convenience, superlative views, the best action, a luxury mall, a boutique hotel etc. The complex was positioned with the residences and the shopping mall as ONE entity and as the HEART of Macau.
Naming and brand identity
Brand strategy and positioning
Teaser and launch ad
Sales brochure & collaterals
Sales office decoration