Consumers are becoming bored and skeptical with over-the-top claims of properties sales campaigns at the time. We are vested with coming up with a unique and real positioning to differentiate this project and to strike a cord with both local and overseas target audience.

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The property’s USP is “PRIME”…smack in the center of the Macau peninsular with the most to offer: ultra convenience, superlative views, the best action, a luxury mall, a boutique hotel etc. The complex was positioned with the residences and the shopping mall as ONE entity and as the HEART of Macau.

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Deliverables:

• Naming and brand identity

• Brand strategy and positioning

• Teaser and launch ad

• Sales brochure & collaterals

• TV commercial

• Sales office decoration