Hong Kong Metropolitan University

MUHK is well-known for providing quality part-time programmes. Currently, there are 10,000 part-time students learning “at-their-own-pace”. Our task is to present the merits of part-time study at MUHK to encourage more people to apply so as to upgrade and enrich their lives.

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An emotional (personal lifestyle) approach is warranted to deliver the merits of studying part time at MUHK. Execution-wise, we adopt a more mature tone and manner suitable for the target audience – the young adults. The blue and green house livery is used to help maintain strong brand presence.

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Deliverables:​

• Thematic ads

• Promotion video