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PART-TIME PROGRAMME PROMOTION

OPEN UNIVERSITY OF HONG KONG

OUHK is well-known for providing quality part-time programmes. Currently, there are 10,000 part-time students learning “at-their-own-pace”. Our task is to present the merits of part-time study at OUHK to encourage more people to apply so as to upgrade and enrich their lives.

An emotional (personal lifestyle) approach is warranted to deliver the merits of studying part time at OUHK. Execution-wise, we adopt a more mature tone and manner suitable for the target audience – the young adults. The blue and green house livery is used to help maintain strong brand presence.

Deliverables:​

  • Thematic ads

  • Promotion video

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