FULL-TIME PROGRAMME PROMOTION
OPEN UNIVERSITY OF HONG KONG
The majority of general public is still unaware of OU’s full-time programmes. This branding campaign is to rejuvenate the awareness and reinforce brand image through online and offline channels. Also, to help attract more prospective students.
A direct and intrusive approach to illustrate that OUHK is offering an open highway to success for students from different domains. Its vibrant and playful illustrations help project a young and dynamic image for OUHK.