With their 11th year sponsorship of the Hong Kong Marathon, SCB’s objective focuses on helping Hong Kong’s young runners develop a realistic day-to-day training program & a healthy life-long habit (also, to minimize race day casualties).

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We devise a platform where we could integrate running & training into young people’s daily life. Creating an online community for the runners & their friends to gather & to share their joys & pains on the road to the coming Marathon. In order to maximize the appeal to our young audience, we commissioned the talented local figurine creator Kenny Wong to design 101 unique characters as running partners to our target audience.

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Deliverables:​

• Program idea

• Print & OOH publicities

• Comics strips

• On-site event