Since its opening in April 2011, sky100 Hong Kong Observation Deck has been facing an up-hill battle as both its awareness & visitation need to be beefed up within a short period.

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Our positioning strategy centres around the USPs of sky100 - showcasing the world renowned skyline of Hong Kong and being at the tallest building in Hong Kong – ICC.

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Deliverables:​

• Brand strategy and positioning

• Brand video

• Thematic brand ad

• Photo library

• Brand collateral