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sky100 Branding 

SUN HUNG KAI PROPERTIES

Since its opening in April 2011, sky100 Hong Kong Observation Deck has been facing an up-hill battle as both its awareness & visitation need to be beefed up within a short period.

Our positioning strategy centres around the USPs of sky100 - showcasing the world renowned skyline of Hong Kong and being at the tallest building in Hong Kong – ICC.

Deliverables:​

  • Brand strategy and positioning

  • Brand video

  • Thematic brand ad

  • Photo library

  • Brand collateral

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