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sky100 Branding
SUN HUNG KAI PROPERTIES
Since its opening in April 2011, sky100 Hong Kong Observation Deck has been facing an up-hill battle as both its awareness & visitation need to be beefed up within a short period.
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Our positioning strategy centres around the USPs of sky100 - showcasing the world renowned skyline of Hong Kong and being at the tallest building in Hong Kong – ICC.
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Deliverables:​
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Brand strategy and positioning
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Brand video
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Thematic brand ad
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Photo library
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Brand collateral

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