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![sky100_01b](https://static.wixstatic.com/media/895c65_262323bfe0d94412a53784659f298f24~mv2.jpg/v1/fill/w_147,h_94,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/895c65_262323bfe0d94412a53784659f298f24~mv2.jpg)
sky100_01b
sky100 Branding
SUN HUNG KAI PROPERTIES
Since its opening in April 2011, sky100 Hong Kong Observation Deck has been facing an up-hill battle as both its awareness & visitation need to be beefed up within a short period.
Our positioning strategy centres around the USPs of sky100 - showcasing the world renowned skyline of Hong Kong and being at the tallest building in Hong Kong – ICC.
Deliverables:
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Brand strategy and positioning
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Brand video
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Thematic brand ad
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Photo library
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Brand collateral
![sky100_02](https://static.wixstatic.com/media/895c65_db7f8a8687494847b722ffe269ba4fe5~mv2.jpg/v1/fill/w_147,h_94,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/895c65_db7f8a8687494847b722ffe269ba4fe5~mv2.jpg)
sky100_02
![sky100_03](https://static.wixstatic.com/media/895c65_444c21727f114af196ed68314c2149c0~mv2.jpg/v1/fill/w_147,h_94,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/895c65_444c21727f114af196ed68314c2149c0~mv2.jpg)
sky100_03
![sky100_05](https://static.wixstatic.com/media/895c65_5e14a14cde6d4c8aafbfa9adf70dad98~mv2.jpg/v1/fill/w_147,h_94,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/895c65_5e14a14cde6d4c8aafbfa9adf70dad98~mv2.jpg)
sky100_05
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