SUN HUNG KAI PROPERTIES
Since its opening in April 2011, sky100 Hong Kong Observation Deck has been facing an up-hill battle as both its awareness & visitation need to be beefed up within a short period.
Our positioning strategy centres around the USPs of sky100 - showcasing the world renowned skyline of Hong Kong and being at the tallest building in Hong Kong – ICC.
Brand strategy and positioning
Thematic brand ad