SHUN TAK HOLDINGS
As TurboJet voyaged towards its 45th anniversary, it was due for a revamp. The market leader had the history, the network & the expertise of a seasoned sailor, but competitive pressure was on the horizon.
Our strategy was to push the market leader above the competitive arena. The Tank took TurboJet to this high ground with bold new livery in fire-engine red, & an equally confident brand promise that no one could come close to: “Sailing for Macau”.
Communication strategy and positioning
Thematic print campaign