© 2019 The Tank Limited. All Rights Reserved.

Show More
Show More

TURBOJET REBRANDING

SHUN TAK HOLDINGS

As TurboJet voyaged towards its 45th anniversary, it was due for a revamp. The market leader had the history, the network & the expertise of a seasoned sailor, but competitive pressure was on the horizon.

Our strategy was to push the market leader above the competitive arena. The Tank took TurboJet to this high ground with bold new livery in fire-engine red, & an equally confident brand promise that no one could come close to: “Sailing for Macau”.

Deliverables:

  • Communication strategy and positioning

  • Thematic print campaign

  • TV commercial

  • OOH publicities

Show More
Show More