As TurboJet voyaged towards its 45th anniversary, it was due for a revamp. The market leader had the history, the network & the expertise of a seasoned sailor, but competitive pressure was on the horizon.

​

Our strategy was to push the market leader above the competitive arena. The Tank took TurboJet to this high ground with bold new livery in fire-engine red, & an equally confident brand promise that no one could come close to: “Sailing for Macau”.

​

Deliverables:

• Communication strategy and positioning

• Thematic print campaign

• TV commercial

• OOH publicities